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Basic elements of website design

February 23, 2022

By Lance Woolf

Welcome to the Topic ” 9 Basic Elements of Website Design ”

Explore the vital elements of website design essential for captivating and distinct websites within the tech-driven world, encompassing navigation, logo, content, UXD, UID, typography, color scheme, and imageryNavigation Menu

The navigation menu is typically found at the top right of a webpage and provides links to more information about each product or service that appears throughout the site. 

Category links are included in this section as well. For example:

  • About Us
  • Contact Us
  • Testimonials 
  • Service Pages etc.

Great design 

This is one basic element you don’t want to overlook. From layout and colors to images and video, a great website needs great design. 

Visual design is the most basic element of website design. 

This category includes the entire site’s appearance, including graphics, colors, layout, etc. A successful website will have a clear tone that is conveyed through these design features.

Unless you’re an ace at Adobe Photoshop or Illustrator, it’s likely best to hire a professional graphic designer. 

If you can’t afford one on your own, many designers will create original content for free in exchange for exposure and potential future business.

Good content

Good content is one of the basic elements of website design.

Great design won’t do the trick if your copywriting skills aren’t up-to-snuff.

So consider hiring a professional copywriter to make sure you’re conveying all the right messages in your company’s tone of voice. You can also post articles on industry websites or find guest bloggers who are willing to write for free. 

Basic elements of website design

Basic Elements of Website Design

Quality images and video

Once you’ve got text and writing nailed down, it’s time to work on the visual elements that will accompany them throughout your site.

This category includes any type of media that is included in a website. In most cases, this will include audio and video files as well as images.

 It’s best to hire an experienced graphic designer or web development company for this task since it can be tricky to get the hang of utilizing stock photos relevant imagery/videos.

The visual appearance of the site, such as its color schemes and font choices, is the topmost basic element of website design. 

Including just one photo on a site can have a big impact on how it is perceived by others.

Other factors that fall into this category include background images or content like photos, graphics, and illustrations. A successful site will typically choose a color scheme that matches its brand and creates an engaging atmosphere.

Fonts are included in this category as well. 

It is important to choose the right font for a specific website, especially if it is a business or novel intended to be read for pleasure. 

Fonts can give a site a more professional look or convey emotions easily through their choice.

Backgrounds are definitely an important choice to make when building a website. 

Some sites will opt for full background images, while others may choose simple colors or patterns. A good site will choose whatever is most appealing to the audience they are targeting.


This section includes design elements that aid in the navigation and organization of information. 

The goal here is to ensure that people can move around easily on the site, leaving no confusion as to where they should click next.

Symbols, Graphs, Buttons

These include images, text, buttons, etc., that help explain what might be hiding behind hyperlinks in order to help guide visitors along their way through the desired path. 

It also includes labels for sections of content, especially if it is longer than average.

Any type of creative content on the site, such as symbols, buttons, graphs, etc., comes under this category. This section should always be creative to avoid complete blandness on the user’s end.


Branding has to be the topmost important thing in any website design. 

Your website needs to convey a personality, and it’s the designer who has to decide that personality and enforce it throughout the design in every corner of the site. 

The use of color, texture, graphics, and typography all work together to create an overall feel for the brand.

The color scheme and font choices are what sets a site apart from other sites and play an important role in branding your website. 

It may even be what pulls people in, to begin with. Without these elements, no one would choose to visit any given site, and if they did, they most likely wouldn’t stick around very long at all. 

Down to Earth Approach – Many designers go overboard with trendy graphics and colors. A good clean design with a fresh perspective is the best approach to your design work as this will connect well with the target audience.

Be Inclusive – In order for your designs to succeed, you have to be inclusive of as many audiences as possible. This means you need to follow the needs of every kind of user who visits.

When building a website, it is important to consider every single element that may be included in it. These elements are what can help or harm the site’s reputation and its ability to survive on the web long term. 

Just having good quality information does not make for an effective website; every detail counts when trying to attract certain types of visitors.

Have any questions regarding the topic “Basic Elements of Website Design” feel free to comment below.

Also Read: 6 Essential Website Design Tools for Designers