Welcome to the Topic “How to Design Website in 7 Simple Steps”
How to Design Website in 7 Simple Steps?
Designing a website is considered an integral part of internet marketing.
You see, a website is usually the first interaction a person will have with any organization or business.
The look, feel, and user experience of your site are all factors that contribute to how users perceive your business. Thus, proper web design can help improve customer engagement rates and increase conversions.
What should go into the Website Design?
Every website should be planned with a clear goal in mind.
Some of the factors to consider when designing a website include:
- Your target audience
- The aim of your business/product/service and how this is best communicated on your site
- The usefulness of your content for users
These questions must be answered BEFORE you begin designing your website.
Without them at the forefront of your process, it will be difficult to develop a site that has a positive impact on user engagement.
Once you have outlined these aspects, then you can actually begin constructing a site that will lead visitors into conversion or become more engaged with the product or service being offered.
Here are some practical steps to help guide you through the process.
1. Define your goals
First things first, good website design only comes with good planning.
Before starting on any site, it is important to determine what you hope to achieve.
- Is your goal to increase email signups?
- Attract more customers?
- Boost social media engagement?
Identifying clear goals for your business/website before beginning will help ensure that they are met when the project is complete.
This also allows you to monitor progress throughout the entire design process so that changes can be made when necessary.
How to Design Website in 7 Simple Steps?
2. Identify your Users are and their Objectives
Before designing anything about a website, it’s important to know who you’re designing for and what user expectations will be when visiting your site.
Now, that’s important to maintain a level of consistency throughout the whole website.
The best way to do this is by creating user personas, which are fictitious representations of your ideal customer based on qualitative and quantitative research.
By knowing who you’re designing for, you can create experiences that best align with your visitors’ needs, leading to increased engagement.
3. Establish how the design will present information
There are several ways in which information can be presented on a website, many of which directly affect its usability and persuasiveness.
It’s important to determine what format or arrangement will be used before beginning work; otherwise, it may lead to wasted time and effort later in the process.
If you need help determining how to present information, look at other websites that have similar goals to your own, and then emulate how they present their information.
4. What is the user’s level of Expertise?
Your website needs to be designed with its target audience in mind.
This means it should be easy for users who are just beginning their research on your subject matter to find all of the basic information that they need, then gently lead them into more complicated concepts if necessary.
If a user is just beginning his or her search into a particular phenomenon, you don’t want to scare him/her away from your site with jargon and complicated language right off the bat.
Instead, ensure that beginners can understand what you’re writing about so that they will continue browsing through your site without being discouraged by content complexity.
On the other hand, your site should not be too “dumbed down” either.
If you’re writing about a complex topic, then it’s important to use the terminology that is associated with that topic in order for your writing to be accurate and effective.
5. What are the Competitors doing?
It’s always good practice to OBSERVE what other websites in your field are up to, including which design elements they utilize and how these affect user behavior.
It’s recommended that you do this passively at first, just browsing through other sites’ pages, taking note of any patterns or trends you might see among them.
Then once you have observed enough websites, determine why certain design choices were made by looking at the context surrounding their implementation (i.e., did a certain website implement a blue link because it needed to stand out from the content surrounding it?).
Then you can begin making your own site more effective by implementing similar design choices that have been proven to work well.
6. Where will the website be viewed?
Certain factors of a person’s environment can affect his or her ability to perceive and comprehend information presented in a web design.
This is why it’s important to consider where a user might be viewing the site before designing anything–
Will he/she be on their computer at home?
Or On their smartphone while waiting for their bus?
It’s best practice to design websites so that users who are visiting them from different devices and locations can still easily view and interact with them. Otherwise, this could lead to a negative experience.
7. What is the purpose of the site?
It’s important to determine your website’s goal before proceeding with any design work, as to whether or not you accomplish what you set out to do will ultimately affect its success.
For example, if one of your website’s goals is lead generation, then the best way to optimize it would be by designing it well so that users are prompted to enter their information on specific pages, rather than allowing them access into other sections without first providing contact information.
On the other hand, if another of your website’s goals is engagement–i.e., you’re hoping users will comment on posts and interact with each other–then it may be most effective for you to implement user-generated content, e.g., via blog posts, forums, etc.
Once you’ve determined what your specific site goals are, it’s important to come up with a user-centered design that will help you accomplish them.
A good way to do this is by writing out your specific site goals as questions and then brainstorming as many design solutions as you can that would help to answer those questions.
Have any questions regarding the topic “How to Design Website in 7 Simple Steps” feel free to comment below.
Also Read: How to Design a Website Layout in 10 Simple Steps