How to grow your website using web design

April 26, 2022

By Lance Woolf

Welcome to the Topic “How to grow your website using web design?”

Accessibility of a website

You should ensure that your website is accessible to all visitors. It will not only improve the experience for your audience, but it is also mandated by law. Your website should be accessible to everyone, regardless of their disability.

However, saying this is easier than doing it. Creating an accessible website is something that most web designers and agencies aren’t even capable of doing. As a result, whether you design your website yourself or hire a web design agency, ensure that it is accessible.

Parallax scrolling

People’s laziness is one of the downsides of the digital age, which has undoubtedly enhanced many aspects of our daily lives. Clicking a button is so far out of reach for many people because they are so lazy.

Introducing parallax scrolling.

Customers’ laziness is combated by this uneven-like scrolling effect, which is both visually appealing and engaging. As they scrolled down the page, users were able to consume your content with a simple swipe.

Since it’s easier to see what’s below the fold now that parallax scrolling is so popular, more websites are using single-page layouts and deep scrolling to better display their content. Your user’s likelihood of seeing all of it increases as a result of this, making prioritizing content easier for you to manage.

A call to action will help you retain their focus

Visitors who are just passing through your site should be prompted to take action by way of a call to action (CTA). Your call-to-action (CTAs) must be prominent and make it clear to site visitors what they should do next. Is it more important for them to make a purchase, sign up for a free trial, or give you a call for more information? To make your point clear, draw attention to the action you intend to take. Create a clear call to action landing page for your CTA.

Grow your website using web design

How to grow your website using web design

Your website’s primary goal is to persuade visitors to take specific actions. Among the most common actions are:

  • Filling out a form to get in touch with someone
  • Obtaining access to content that has been locked behind a paywall (usually in exchange for an email address)
  • Buying something
  • Taking part in a survey 
  • Making an appointment for a consultation

Your conversion rate will go up if you have a well-designed website that encourages more people to take the desired actions. There are a number of ways to accomplish this, such as:

  • Using contact forms in high-traffic areas to increase the likelihood of people filling them out
  • Creating visually appealing CTA buttons that draw the reader’s attention and prompt them to take the desired action
  • The use of automated chatbots to enhance customer service and increase sales

It’s all about making eCommerce solutions easier for your customers to use so that they can easily buy your products.

Improve the SEO of Your Website

Seventy-five percent of all online searches begin with a Google query. Consider using SEO services to improve your website’s performance in search engine results pages (SERPs) and increase its visibility. 

Search engine results pages (SERPs) favor websites that contain specific keywords and phrases that users are likely to associate with the content they are viewing. Of course, you can’t just use keywords in your content; it also needs to be relevant and useful to the audience.

How to grow your website using web design

How to grow your website using web design?

Easy navigation

Online success depends on making it easy for users to get around. Access to information on the website should be straightforward. Consequently, fast page loading times are expected.

Additionally, the developer is advised to test the pages for ease of navigation on a regular basis. Web page loading times can be improved by eliminating or resolving bugs. Keep in mind that more organic traffic is almost always a guarantee for a website with good navigation.

Artificial intelligence

There is still a strong desire for human contact despite the rise of e-commerce sales over brick and mortar stores, which is why artificial intelligence is so popular.

Machine learning, personalization, and chatbots are all examples of how artificial intelligence (AI) can be used in website design. Customers who feel like they’re “special” because of personalized experiences are more likely to stick around for the long haul.

Chatbots, on the other hand, have a much more direct impact on the user experience. Chatbots can be a fun addition to your website’s design, but the most important reason to use them is to improve customer service. With the ability to ask questions and receive immediate responses in real time, users can quickly gather information.

Make use of images on your website

It’s true that selling products and services that aren’t immediately identifiable can be difficult. When a company only provides a lot of text about their area of expertise, things get even more complicated. Website development adds some zip to the proceedings.

The business owner can choose the images they want to use by contacting a professional web designer. In addition, the company has the option to select the number of promotional videos and images it wishes to use. Optimization for search engines will serve as a guide here.

It’s an advantage of using visual content to give customers an idea of how the product looks. Text-based services and products may not be understood by all customers. So the inclusion of images makes it easy to get the point across.

In addition, the site’s use of images helps draw in visitors. Before reading the text, many people are drawn to the image. As a result, the website’s traffic will grow.

However, webmasters are urged to keep visual data to a minimum. Due to the difficulty in deciphering it, this is why. It also lowers the website’s SEO ranking. Because of this, it is important to use imagery sparingly.

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Also Read: The Importance of Web Design