Email marketing is one the most misunderstood, under-utilised type of digital marketing you can. It sometimes has a bad reputation for being spammy, annoying, but here is the truth:
Your clients want to buy your product or service, but they want to see what value your provide, they want to see how you are different and how your service will make their life easier. They even do not mind being emailed.
Once you have an email marketing list built of people who are warm to your service, you can email them with news, irresistible offers, helpful advice, your latest blog post and so on.
Chances are many of your competitors are not using email marketing, this is exactly why you should!