Facebook & Instagram ads

Cheap Clicks
Do Not Pay the Bills —
Qualified Leads
Do.

Meta ads work when targeting, creative, and landing pages line up. We build campaigns designed for lead quality — not just cheap clicks.

0+ five-star Google reviews
Creative testingCAPI / pixel hygieneLead quality over clicks

Meta

Ads + creative testing

CAPI

Conversion tracking hygiene

Leads

Optimised for enquiry quality

Service areas

We operate from Wattle Grove and work with businesses across Perth's eastern corridor and wider metro for Facebook Ads Perth. Suburbs we commonly work with include:

  • Wattle Grove
  • Forrestfield
  • Lesmurdie
  • Orange Grove
  • Kenwick
  • Welshpool
  • Beckenham
  • Cannington
  • East Cannington
  • Perth Airport
  • Kalamunda
  • Gosnells
  • Maddington
  • Bentley
  • Maida Vale
  • High Wycombe
  • East Victoria Park
  • Lathlain
  • Kewdale
  • Cloverdale
  • South Perth
  • Como
  • Wilson
  • Riverton
  • Parkwood
  • Willetton
  • Rossmoyne
  • Bull Creek
  • Ferndale
  • Lynwood
  • Huntingdale
  • Southern River
  • Jandakot

Local neighbourhood pages: Local SEO Perth.

Boosted Posts and Messy Pixels Burn Budget.

Social ads fail when targeting is vague, creative looks generic, and the website does not finish the job. Owners feel “Meta does not work” when the funnel was never built properly.

  • Weak or missing conversion tracking (pixel / CAPI)
  • Creative that does not match your offer or audience
  • Landing pages too slow or confusing on mobile
  • No structured testing — just random budget increases
  • Reporting that shows clicks, not cost per qualified lead
Meta advertising creative from a live campaign
Alta Vista — Perth client website and marketing work

Lead quality focus

We optimise toward enquiries you can quote — not vanity engagement metrics.

Felicity Solar — local business online visibility

Creative + landing alignment

The ad promise and the page after click must match. We work both so bounce rates drop and forms fill.

How it works

Straight steps. You always know what happens next.

Meta advertising creative from a live campaign
  1. 1

    Funnel audit

    Tracking, audiences, creative history, and landing experience — where money leaks today.

  2. 2

    Build & test

    Account structure, fresh angles, and a testing rhythm with clear hypotheses.

  3. 3

    Scale what wins

    Shift spend to ads and audiences that produce booked jobs or qualified leads — with transparent numbers.

Meta advertising

What we handle

Big Drone — trade business digital presence

Setup & structure

  • Account structure and pixel / CAPI review
  • Audience strategy for your offer
  • Creative briefs and testing plan
  • Landing page and form recommendations

Management

  • Fortnightly optimisation cadence
  • Budget pacing and bid strategy adjustments
  • Reporting tied to leads and cost per lead
  • Coordination with Google Ads if you run both

What to expect

Realistic timelines — no overnight magic promises.

New Chance Family Lawyers — professional services web presence

Week 1

Fix tracking

Know what converts before we scale spend.

Weeks 2–4

Learn

Initial creative and audience tests produce data.

Weeks 4–8

Optimise

Winners scaled; losers cut — clearer CPL.

Ongoing

Grow

Iterate creative fatigued angles; expand only when economics hold.

What clients say

Real Google reviews — specific feedback from business owners we work with.

Meta advertising creative from a live campaign
"I decided to work with Lance after a strong recommendation from Melbourne, and it was one of the best decisions I've made. Lance and his team excel at clear communication, prompt delivery, and valuable insights. Their personalised approach and outstanding creativity truly differentiate them in the crowded digital marketing scene."
Si Family Lawyer
Alta Vista — Perth client website and marketing work
"Lance and his team have been amazing to work with. They communicate clearly, deliver quickly, and even went above and beyond by giving me extra advice for my business along the way. In the digital marketing space, you often pay a lot and rarely come across a team that's truly good — but Lance and Windpixel Digital are the real deal."
Keegan Green

Management fee + ad spend

You pay the platforms directly for media. We quote management based on account complexity and required creative volume.

Retainers

  • Clear monthly management scope
  • Creative testing included at agreed volume
  • Fortnightly readouts — what we changed and why
  • Works for trades, professional services, and lead-gen brands

If Meta is wrong channel for your buyers, we will say so.

Common questions

Straight answers to what most owners ask before they start.

Facebook vs Google Ads — which first?
If people already search for your service, Google often converts faster. If you need demand creation, Meta is powerful. We recommend based on your margins and sales process.
What budget do we need for Meta ads?
Enough to exit the learning phase and test a few creative angles — exact numbers depend on your market. We advise a realistic range after a short discovery call.
Do you build landing pages?
We recommend and scope pages; we can work with your site or suggest structure and copy so traffic does not hit a dead-end page.
How often do you report?
Fortnightly optimisation is typical, with readouts tied to leads and cost per lead — not just impressions.

We Will Not Run Ads on Broken Tracking.

If we cannot trust the data, we fix that first. Guessing with your money is not on the table.

Turn Social Spend Into Real Enquiries.

Book a call. Bring your last month’s results — even if messy. We will tell you what we would fix first.

No obligation — we tell you straight if we are not the right fit.